FOR OVER 30 YEARS, THE CARTER CENTER HAS RESOLVED CONFLICTS, ADVANCED DEMOCRACY, AND FOUGHT FOR HUMAN RIGHTS IN COUNTRIES ALL OVER THE WORLD.
In 2020, for the first time ever, it was our election they were fighting for. Fake news consumed our country and false claims of a rigged election plagued our presidential race, making history in the worst way. But a free and fair election is the cornerstone of our democracy. So, together with the Carter Center, we created an award-winning campaign to clear up misinformation, soothe fears, and encourage all Americans to vote.
But getting Americans on both sides to listen isn’t easy. We needed an idea that wouldn’t insult or demean those feeling real fear. We needed to be a voice of reason that would help rebuild their trust.
In the end, our videos, social posts, and Instagram GIF stickers were a rousing success. Our easily shareable content started conversations and spread across social, reaching Americans on the right and the left. Even garnering shares from celebrities and journalists like John Cusack, Nicholas Kristof, Prentice Penny, and more.
COPY: LACEY GONZALEZ // ART: LARISSA MCCARTNEY // DESIGN & ANIMATION: GIEDRE DOMZAITE // CD: PHILLIP ALLEN & JESSICA SELANDER // MUSIC: ANTFOOD