SWEAR OFF K!#G SALMON
For decades man-made threats have endangered Southern Resident Orca—dwindling the population to only 73 remaining in the Pacific Northwest. But when you treasure the orca as much as we do, it’s impossible to leave it to just the legislation or advocacy efforts working to fight shipping noise, overfishing, pollution, and climate change effects.
Luckily, you can also take the fight to help save the orca into your own hands…and plates…and fridges…by not buying, eating, or ordering their rapidly declining primary food source, King Salmon. Each of us has the power to make an impact and leave more fish for the orca by swearing off King Salmon.
Starting right now, King might as well be the new four-letter word. Let’s censor the bleep out of K!#G Salmon, and let the orca keep the fish they can’t live without. Together, we can make King Salmon a bad word for a good cause.
COPY: LACEY GONZALEZ // ART: MICAELA TODD // CD: STEPHANIE SULLIVAN