PLANNED PARENTHOOD IS DEDICATED TO PROVIDING QUALITY CARE TO UTAH’S COMMUNITIES. NO MATTER WHAT.
But in the face of a governor ban on crucial funding and a country that would rather choose sides than protect fundamental rights, Planned Parenthood needed a way to combat misinformation while highlighting the good they do for those who need it most.
Together, we created an integrated campaign that removed the labels that separate us and showed even the most conservative audience that Planned Parenthood’s patients aren’t irresponsible strangers. They are our neighbors, our friends, and our community members.
We Are Pro flipped the two-sided talking point to show Planned Parenthood for what they truly are. Pro-care. Pro-ensuring everyone has access to the information they need. Pro-giving low-income families options when they feel like they have none.
COPY: LACEY GONZALEZ // ART: BERGENDI HATCH // CD: JEFF PARIS