PLANNED PARENTHOOD IS DEDICATED TO PROVIDING QUALITY CARE TO UTAH’S COMMUNITIES. NO MATTER WHAT.
But at a time when they seemed to be up against everything—a governor blocking crucial funding and a country that would rather choose sides over protecting fundamental rights—Planned Parenthood came to us for help.
We set out to create a campaign that could remove the labels that separate us. That could show even the most conservative audience that Planned Parenthood’s patients aren’t irresponsible strangers. They are the people of our communities.
Our integrated campaign—including print, digital, social, video, out-of-home, and events—changed the typical two-sided conversation and showed Planned Parenthood for what they truly are. Pro-care. Pro-putting information in the hands of people who need it most. Pro-giving low-income families access and options when they feel like they have none.
At Planned Parenthood, they are simply Pro.
COPY: LACEY GONZALEZ // ART: BERGENDI HATCH // CD: JEFF PARIS