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Lacey  I  Copywriter
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Education Transformation

INTEL EDUCATION’S STORY BEGINS AND ENDS WITH EMPOWERING STUDENTS TO OWN THEIR EDUCATION—AND PUTTING THE RIGHT TECHNOLOGY IN THE HANDS OF THE TEACHERS WHO CAN HELP.

When Intel Education reached out for help with launching their EdTech Guide, we jumped at the challenge. We set out to give educators the tools they’d need to personalize learning and prepare students for the future.

One web experience, two videos, six infographics, and a lot of social later, we took their copy-intensive whitepaper and created a compelling narrative across engaging content that inspired teachers to enhance the experience of every student.

COPY: LACEY GONZALEZ // ART: BERGENDI HATCH // CD: JEREMY OVIATT

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LACEY GONZALEZ // EST. 1991