FOR 100 YEARS, THE ASSOCIATION OF ZOOS AND AQUARIUMS HAS SET THE STANDARD FOR ANIMAL CARE AND CONSERVATION IN THE WORLD’S BEST ZOOS AND AQUARIUMS.
To celebrate their centennial, AZA set out to launch an awareness campaign that cemented their standing as the top accrediting body and a key player in the larger conservation movement.
We needed federal policymakers, regulators, and the conservation community to see that support for AZA-accredited zoos and aquariums isn’t just family fun—it’s an act of conservation.
So we created a campaign around a simple idea: Protecting wildlife and wild places isn’t just something they do. It’s who they are.
The experts who work at AZA-accredited institutions spend decades researching and restoring. Countless hours advocating and educating. They dedicate their lives to ensuring the wellbeing of the animals in their care and animals everywhere. Because, as experts in wildlife and wild places, there’s no limit to their dedication for conservation. It’s simply in their nature.
COPY: LACEY GONZALEZ // ART: STEPHANIE FLORES // FOOTAGE: AZA MEMBERS // CD: DON CORRIGAN